KLM has released their new full-flat seat in their World Business Class. The seat offers the passenger more privacy and individuality and a great night’s sleep.
KLM: #FlatorNot
There’s nothing better than to drift off and wake up rested at your destination, but are people really ready for a full-flat seat?
To create a buzz around the new KLM Flat seats they created a fun test for new passengers called: “Flat or Not”. KLM prepared an ordinary airport waiting seat so that it can recline to a full-flat bed and placed it at Schiphol Airport. When people unsuspectingly sat down on it, it was reclined and filmed with hidden cameras. The first person who stayed in it until it was fully flat won 2 World Business Class tickets.
The funniest and best reactions were edited into an entertaining competition where people can win two World Business Class tickets themselves. All they have to do is guess how people reacted to the seat.
Check out the reactions and what happened here:
Join the fun and play the game yourself at https://flatornot.klm.com/
More info: The first new World Business Class aircraft was put in service in July 2013. The Business Class of the whole KLM Boeing 747 fleet will be restyled by mid-2014. The redesign of the Boeing 777-200 fleet will start by the end of 2014, followed by the rest of the intercontinental fleet.