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What is Email Marketing?

We all know the importance of marketing and advertising for business success. Marketing is so important to business success that people will spend hundreds of dollars on books and courses that help teach different strategies and techniques. There is so much information on marketing it can drive a new small business owner crazy trying to make sense of it all. Luckily there are several resources available online that are relatively cheap! The best resources available online is from which provides excellent guides and articles on Email Marketing and how it can help scale your business to the next level!

You may have heard the buzz phrase email marketing before. So many digital marketers and online entrepreneurs are discussing email marketing in 2018, and you should be aware of the importance of email marketing for innovating your business marketing strategy. Perhaps the first important step is to start becoming aware of customer data and the importance of collecting customer email information. You will need customer email lists in order to implement your email marketing campaign for your business. Now you may be sitting there and wondering…

Do people still check emails that advertise for other businesses?

The answer is an overwhelming yes! Ever stood in line at a shoe store or clothing store at the mall and given away your email or phone number to sign up for a loyalty card or discount program? More and more businesses are implanting marketing strategies like this to attract customers and build positive long-term relationships. Your business should be too! With email marketing, you can retain customers for longer periods of time and benefit from the value of having repeat business.

Another benefit of email marketing is that an email often serves as the first impression of your brand for customers and potential clients. You want to make sure that you utilize this to your advantage by creating successful email marketing campaigns designed with proven strategies. This includes utilizing a powerful call to actions for your viewers, as well as identifying key customer groups and creating email marketing content that targets specific audiences. This will bring you the best results in your business’s email marketing campaign.

How can Email Marketing Help My Business?

Email Marketing is best utilized for generating new leads and referrals. With email marketing, you are contacting potential customers and clients, and if you are communicating with a large enough audience you are certain to find paying clients and new business. This is often done by creating funnels. Funnels are marketing tools used to sort through potential clients and identify those clients that could truly benefit directly from your business and its products and services. Once you create your sales and leads funnels you can take the additional step of automating your funnel content, making it easy to implement into an existing e-commerce or business model. Automating your marketing campaign including funnels and email marketing can make finding leads and referrals hassle-free while continuously providing results over time! Combined with other forms of digital marketing and advertising, email marketing will enhance your business potential and provide a seamlessly unlimited return on investment. Watch your business grow and reap the profits by utilizing effective email marketing strategies!

Where can I learn more about Email Marketing? is the leading online resource for email marketing tips and strategies that can help take your company to the next level. MyEmma features an online blog with articles on all aspects of email marketing written by knowledgeable advertising experts. It also features full-length downloadable PDF guides and e-books when you sign up for a membership trial. MyEmma also features webinars and videos that help you learn the best methods and tricks for developing email marketing campaigns that bring in more leads and referrals and which increase viewer conversion. Watch sales take off and profits rise with the help of My Emma!

Sign up at the link here:

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Cole is one half of New Zealand's leading adventure travel blogging couple who have been wearing out their jandals around the world since 2009. He loves any adventure activities and anything to do with the water whether it is Surfing, Diving, Swimming, Snorkeling or just lounging nearby on the beach. You can follow Cole on Google+. Or consider following us via RSS Feed, Twitter, Facebook and subscribe to our Newsletter.

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How Business Cards Keep You from Missing Out on Opportunities While Traveling



As a frequent traveler, whether you take your trips for business or pleasure, you can always find opportunities within your travels that are too good to pass up. They could come in the form of business proposals, potential ventures, or simply some discount offers for your next excursion.

At these times, you often share your contact details verbally, on a quick piece of paper, or by having your contact saved in the other party’s phone.

But verbal details can be forgotten easily, insignificant pieces of paper can be misplaced, and the other party may not even remember in some time why your name is in their phone.

That is where business cards come in.

How Do Business Cards Help You on Your Travels

Business cards can help you ensure that you are not using a makeshift way but a recognized method of sharing your contact information. This goes a long way in establishing your personal or professional brand, making yourself memorable to the other party, and forming a sense of credibility to them.

On your travels, all of these features can come in quite handy in a place where not many people may know you or your business. The advantages of business cards include but are not limited to:

  • Convenience: Information is quite easy to share through these devices. All that you have to do is get your business card out of your wallet and share it with someone.
  • Safety: The information is not misplaced, since individuals and businesses appreciate the value of a business card and keep them safe and organized for future reference.
  • Reliability: Not everyone has a smartphone to share contact information. Even when they do, your information could be lost in a sea of virtual contacts. Business cards make sure that this doesn’t happen.
  • Perception: Business cards can help you establish a brand image. By using captivating designs such as clear business cards, you can ensure to make your personal or professional persona stand out and let people remember you in a positive light.

In order to make use of the many benefits of business cards, ensure that you always contact a reliable provider.

Basic Invite Can Help You Achieve These Objectives

As a renowned provider of wedding invites, branded stationery and business cards, Basic Invite can prove to be a reliable choice to get your business cards. In the off chance that you are ordering from abroad you will likely want to use a VPN to get past security that blocks many websites like in China. Here’s a guide to what VPNs do if you’re not familiar.

Among a plethora of business card providers, Basic Invite stands out from the crowd. The service allows you to choose from virtually unlimited color options. The online tools that it offers allow you to see the result of your choices instantly. Each card offers a multitude of designs, and each design offers around 180 color options.

This means that you cannot only play with many such design choices, but you can see how they pan out immediately without having to wait for the print to come in.

But if you do want a physical sample, then Basic Invite comes out on top of many other providers into making sure it can arrange for one. It is actually one of the only few providers to provide single, custom samples for business cards. This allows you to check the paper quality before you order a whole bundle of them.

Apart from business cards, Basic Invite also offers holistically designed invitation and card services, which include but are not limited to:

  • Wedding invites with a complete range of stationery to boot.
  • Foil cards that come in gold, silver, and rose gold in flat or raised foil options.
  • Envelopes with over 40 different color choices.
  • Online address capturing service to have recipients’ address filled out by them before you dispatch your invites.

That’s not all, since Basic Invite is currently offering 15% off on all items with a February coupon code: 15FF51

As such, if you are looking for some of the best looking business cards that you could ever obtain, make sure to reach out to Basic Invite today.

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Meet Cole and Adela

Cole and AdelaWe have been wearing out our jandals (Kiwi for flip-flops) on our travel adventures around the world since 2009. We think our blog is thought provoking and a little witty. But we have been proven wrong before. Find out more about us here...

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